العين اصطياد الفوركس الهبوط الصفحة.
ميداسميديا بحاجة إلى تصميم صفحة ويب جديدة وخلق مسابقة على 99designs.
وتم اختيار الفائز من 58 تصميما قدمه 14 مصمما مستقلا.
واحد من المصممين الذين جعلوا ذلك يحدث.
كيف بدأت ميداسمديا رحلة تصميم صفحة الويب الخاصة بهم.
اسم الشركة.
سوق الفوركس الإيجابيات.
نحن من تجار الفوركس الذين بدأوا منتج دورة تدريبية جديدة للأشخاص الذين يرغبون في تحقيق الدخل من خلال الفوركس.
أخبرنا قليلا عن من أنت والأشخاص الذين تصل إليهم.
أي شخص يرغب في كسب المال عن طريق تداول الفوركس.
المتطلبات.
هذه هي الصفحة المقصودة التي سيتم استخدامها لحركة الدفع بالنقرة. ولذلك يجب أن تكون واضحة وجذابة بصريا.
سيتم تصميمه لرسم انتباه المستخدم إلى نموذج التقاط الاسم / البريد الإلكتروني. ليس لدينا حتى الآن شعار لذلك سيكون كبيرا إذا كنت يمكن أن تأتي مع سريع على غرار النص القائم على النص.
عدد الصفحات.
وصف الصفحة.
صفحة التقاط الرصاص مع عنوان لافتة للنظر، وبعض النقاط، وشكل التقاط الرصاص، وبعض الأسئلة أسئلة وأجوبة.
حاول أيضا دمج صور ابتسامة وجذابة وغير ذلك من الصور التي تنقل & كوت؛ الثروة & كوت؛ و & كوت؛ السعادة & كوت ؛.
الموقع الحالي.
أمثلة لمواقع الويب.
وهذا مفهوم مماثل:
ومع ذلك، نود منك أن تستخدم أفضل تدور الإبداعية الخاصة بك، يرجى الامتناع عن نسخ هذا الموقع بالضبط.
100 الصفحة المقصودة أمثلة لنموذج الصفحة التالية بعد.
عندما يتعلق الأمر بوضع استراتيجية تسويقية فعالة، فإن العديد منا يأخذ إشارات من قادة الصناعة.
ندرس الجزء العلوي من مسار التحويل لمعرفة كيفية اشتراكهم في نشراتهم الإخبارية وتحويل التوقعات إلى عملاء محتملين. نحن ننظر إلى القاع لاكتشاف كيفية توقيع الزوار حتى لمحاكمة خدمتهم، وكيف يقنع هؤلاء يؤدي إلى شراء.
اليوم على الرغم من، بغض النظر عن المكان الذي تبدو & مدش]؛ سواء أكانت وكالة صغيرة أو عملاقة مثل بايبال و [مدش]؛ فستجد أن كل هذه المهام يتم إنجازها بشكل متزايد من خلال الصفحات المقصودة.
يتم استخدام هذه الصفحات ذات المنحى العملي المنحى، من قبل الشركات من جميع الأحجام لنقل الناس من خلال كل مرحلة من رحلة المشتري.
ستجد أدناه 100 مثالا على بعض أفضل وأسوأ الصفحات المقصودة على الإنترنت، مع استكمال الانتقادات الكاملة. خوض من خلالها لمعرفة ما يجب القيام به، وما لا تفعل، لإنشاء صفحة المقصودة فعالة للغاية من تلقاء نفسها.
(ضع في اعتبارك أنه بالنسبة للصفحات الأقصر، فقد عرضنا الصفحة بأكملها، ومع ذلك، بالنسبة للصفحات الأطول، لا يتم عرضها إلا في الجزء المرئي من الصفحة، وقد تحتاج إلى الانتقال إلى الصفحة للاطلاع على بعض النقاط التي نناقشها، قد تكون بعض الأمثلة A / B اختبار صفحتها مع نسخة بديلة من تلك المعروضة أدناه.)
100 أمثلة الصفحة المقصودة.
ما فعلوه جيدا:
العنوان يتصل بفائدة واضحة. شكل قصير يجعل من السهل تحويل على هذه الصفحة.
ما يمكن أن يكون اختبار A / B:
& لدكو؛ ركوب مع اوبر & رديقو؛ الارتباط غير ضروري. كل ما سيفعله هو دفع آفاق خارج الصفحة. إذا أرادوا الركوب مع أوبر، فسيكونون قد نقروا على إعلان بيك الذي يسمح لهم بالركوب مع أوبر.
ما فعلوه جيدا:
يعمل العنوان والرأس الفرعي معا لتشكيل اقتراح قيمة قوية. يوجه لون زر كتا انتباه احتمال. الصورة تعطي نظرة داخلية إلى ما باستخدام المنتج هو في الواقع مثل. هو الأمثل نسخة لقراءة في قطع صغيرة. إن تذييل أضيق الحدود لا يصرف الآفاق من التحويل مع روابط إلى صفحات أخرى أو حسابات اجتماعية. الدليل الاجتماعي في أسفل الصفحة يعزز الثقة المحتملة.
ما يمكن أن يكون اختبار A / B:
ويسمح الشعار المرتبط بالارتباط التشعبي بإمكانية الفرار إلى الصفحة الرئيسية بدون تحويل.
3. هبسبوت + كانفا.
ما فعلوه جيدا:
& لدكو؛ كيفية & رديقو؛ عنوان يتصل فائدة واضحة. نسخ فصل إلى قطع تجعل لصفحة سهلة الهضم. تعمل الصورة على أنها تمثيل مرئي للعرض، مما يعرض للزوار ما سيحصلون عليه بعد التحويل.
ما يمكن أن يكون اختبار A / B:
وقد يثني هذا الشكل الطويل الآفاق على الصفحة من التحويل. صورة الخلفية مربكة بالنظر إلى الكتاب الاليكتروني هو حول الرسومات. ما الذي يجب أن تفعله سلسلة الجبال مع الرسومات؟ المزيد من المساحة البيضاء يمكن أن تساعد في السماح لعناصر الصفحة & لدكو؛ تنفس & رديقو؛ أكثر وأكثر إقناعا من وضعهم الحالي.
4. المحتوى معهد التسويق.
ما فعلوه جيدا:
العنوان يتصل بفائدة واضحة. نسخة نقطية بسرعة يتصل فوائد العرض. القدرة على اختيار البث الشبكي يتيح للزوار اختيار المحتوى الأنسب لاحتياجاتهم.
ما يمكن أن يكون اختبار A / B:
هذا الزر كتا من السهل أن تفوت. كتل النص إلى اليمين جعل هذه الصفحة واحدة مخيفة للقراءة. قد يخيف نموذج الحقل 9 الزائرين من هذه الصفحة. تويتر & لدكو؛ مشاركة & رديقو؛ زر يسمح آفاق الهروب من الصفحة. ماذا لو شارك زائرك الصفحة، ولكنك لم تعود إلى الصفحة وتسجيل نفسها؟
5. ينكدين.
ما فعلوه جيدا:
نسخة نقطية بسرعة يتصل فوائد العرض. الصورة تعطي نظرة داخلية إلى ما باستخدام المنتج هو في الواقع مثل. يتم فصل النص إلى أصغر، وقراءة مقطوعة. & لدكو؛ الملء التلقائي مع لينكيدين & رديقو؛ زر يسمح للزوار لاستكمال النموذج بنقرة بسيطة بدلا من الحاجة إلى إكمال هذا النموذج المطول.
ما يمكن أن يكون اختبار A / B:
ودقوو]؛ إرسال وردقوو]؛ هو كسول وغير ملحوظ كما تحصل كتا. توفر العديد من الروابط الصادرة، بما في ذلك شعار لينكيدين وأزرار الوسائط الاجتماعية، الكثير من الخيارات للزائرين للتخلي عن الصفحة دون إجراء تحويلات أولا. لا يشير العنوان إلى فائدة واضحة. ويستخدم أيضا المصطلحات، الذين هم بالضبط & لدكو؛ المسوقين متطورة؟ & رديقو؛
6. فورستر البحوث.
ما فعلوه جيدا:
كتا لون الزر يتناقض مع خلفية بيضاء، مما يجعل زر أكثر وضوحا للزوار. صورة التقرير ذات صلة بالعرض، وتعطي للزائرين نظرة خاطفة على ما سيستتبعه التقرير. ومع ذلك، يمكن أن تكون الصورة أكبر.
ما يمكن أن يكون اختبار A / B:
يتيح الشعار المرتبط بالارتباط التشعبي للزوار فرصة الخروج من الصفحة دون تنزيل التقرير. النموذج طويل جدا بالنسبة إلى الصفحة المقصودة لتقرير مجاني. بالإضافة إلى ذلك، مطلوب كل حقول النموذج، مما يضيف الاحتكاك إلى الصفحة. النسخة مكتوبة من منظور الشركة، باستخدام الضمير & لسو؛ لدينا & [رسقوو] ؛. يجب استبدال النسخة بنسخة تتمحور حول العميل تصف سبب فائدة التقرير للزوار.
7. ميكروسوفت.
ما فعلوه جيدا:
النسخة هي المنحى المنحى، وفصلها إلى قطع لدغة الحجم لسهولة القراءة. نقاط رصاصة توفر معاينة سكيمابل لمحتوى الكتاب الاليكتروني. يتيح النص الموجود فوق النموذج للزائر معرفة ما يحتاجه بالضبط للتحويل.
ما يمكن أن يكون اختبار A / B:
هذا الشعار، المرتبط بالصفحة الرئيسية، لديه القدرة على جذب المستخدمين بعيدا عن الصفحة قبل أن تتاح لهم فرصة النقر على زر كتا. العنوان الرئيسي & لدكو؛ الأمان الذكي: استخدام ميزة التعلم الآلي للمساعدة في اكتشاف الهجمات السيبرانية المتقدمة & رديقو؛ لا ترسل فائدة واضحة. على الرغم من ذلك، مع الكلمات & لدكو؛ كيفية & رديقو؛ قبل ذلك. & لدكو؛ الأمن الذكي: كيفية استخدام & هيليب؛ & رديقو؛ يمكن تغيير هذا اللون زر كتا لاستدعاء المزيد من الاهتمام. وأضافت الأبحاث أن التسميات الرمادية المتلألئة داخل الحقول النموذجية تنطوي على إمكانية إزعاج وازدراء الفرص.
ما فعلوه جيدا:
لم يسمح الشعار الذي لا يحتوي على رابط تشعبي للزائرين بمغادرة الصفحة. شكل قصير للغاية، حقل واحد فقط يطلب الرمز البريدي، ويجمع المزيد من المعلومات في وقت لاحق في هذه العملية. تم تصميم نسخة زر كتا حسب العرض. إن تذييل أضيق الحدود لا يصرف الآفاق من التحويل مع روابط إلى صفحات أخرى أو حسابات اجتماعية.
ما يمكن أن يكون اختبار A / B:
العنوان & لدكو؛ انظر إلى أي مدى يمكن أن يكون أكثر إشراقا يومك، & رديقو؛ لا ينفع فائدة ملموسة. ومع ذلك، ونحن نعلم جميعا جيكو جيدا بما فيه الكفاية لمعرفة شعارها ودقوو]؛ 15 دقيقة يمكن أن يوفر لك 15٪ أو أكثر على التأمين على السيارات، & رديقو؛ لدرجة أن العلامات التجارية تملأ الفجوات بالنسبة لنا.
ما فعلوه جيدا:
كلمة & لدكو؛ الحرة & رديقو؛ ويؤكد على عدم تكلفة العرض. يؤدي زر كتا الأزرق إلى ظهور الصفحة. نسخة نقطية بسرعة يتصل فوائد العرض. تعمل الصورة على أنها تمثيل مرئي للعرض، مما يعرض للزوار ما سيحصلون عليه بعد التحويل. إن تذييل أضيق الحدود لا يصرف الآفاق من التحويل مع روابط إلى صفحات أخرى أو حسابات اجتماعية.
ما يمكن أن يكون اختبار A / B:
كتا & لدكو؛ تنزيل الآن & رديقو؛ لم يتم تصميمها حسب العرض كما يمكن أن تكون. لا يمكن قراءة نص الصورة. ويرتبط الشعار بالصفحة الرئيسية، مما يتيح احتمالات مغادرة الصفحة المقصودة دون تحويلها.
10. جيف بولاس.
ما فعلوه جيدا:
العنوان والرأس الفرعي يتصلان بفائدة واضحة. يوجه لون زر كتا انتباه احتمال. تعمل الصورة على أنها تمثيل مرئي للعرض، مما يعرض للزوار ما سيحصلون عليه بعد التحويل.
ما يمكن أن يكون اختبار A / B:
والشهادة هي من جيف بولاس، وليس واحدا من زبائنه راض. شهادات كبيرة، ولكن هذا واحد يأتي عبر الذاتي-- الترويجية. إذا كان الاقتباس من المؤثر التسويق الذي استخدم أسرار المدونات جيف لتدعيم حملاتهم الخاصة، فإن الشهادة إضافة المزيد من القيمة. تبين لي أعلى 15 أنماط الصفحة المقصودة.
ما فعلوه جيدا:
العنوان يتصل بفائدة واضحة. يوجه لون زر كتا انتباه احتمال. يتم فصل النسخة إلى قطع قابلة للهضم لتسهيل القراءة. لا يسمح الشعار الذي لا يحتوي على رابط تشعبي بالخروج من الصفحة من خلاله. تعمل ثلاث كتا تعاونية معا لتحويل الآفاق في مواقع مختلفة على الصفحة. شعار الأمازون محاذاة اليكسا مع قوية، والعلامة التجارية المعروفة. يتم التأكيد على ميزات المنتج، والذي هو عادة لا لا، ولكن هي أيضا فوائد كل منها. إن تذييل أضيق الحدود لا يصرف الآفاق من التحويل مع روابط إلى صفحات أخرى أو حسابات اجتماعية. النص & لدكو؛ البدء في أقل من 10 دقائق & رديقو؛ يؤكد على حل فوري، ونحن كما جماعية صبر جمعت كلها إلى.
ما يمكن أن يكون اختبار A / B:
المزيد من المساحة البيضاء تسمح لكل عنصر صفحة مقصودة ب & لدكو؛ تنفس & رديقو؛ أكثر ولفت المزيد من الاهتمام إلى كتا.
12. هبسبوت.
ما فعلوه جيدا:
فالفترات القصيرة والنسخة النقطية تجعل من السهل الوصول إلى هذه الصفحة. لون الزر كتا يجذب انتباه احتمال. تعمل كتا متعددة معا لإقناع آفاق التحول. تعمل الصورة على أنها تمثيل مرئي للعرض، مما يعرض للزوار ما سيحصلون عليه بعد التحويل.
ما يمكن أن يكون اختبار A / B:
كتا & لدكو؛ متابعة & رديقو؛ يمكن أن يكون أكثر إلحاحا. تمنح أزرار الوسائط الاجتماعية الأشخاص نقطة خروج على الصفحة المقصودة.
13. ميكروسوفت.
ما فعلوه جيدا:
العنوان يتصل بفائدة واضحة. نسخة نقطية بسرعة يتصل فوائد العرض. الكلمة & لدكو؛ الآن & رديقو؛ في كتا يستفيد من رغبتنا في الإشباع الفوري.
ما يمكن أن يكون اختبار A / B:
يمكن تقليل شفو هذه الصفحة. يمكن تخصيص نسخة زر كتا لتتناسب مع العرض.
14. وردستريم.
ما فعلوه جيدا:
العنوان مبدع، وقد يعرض حلا سريا غير معروف يختلف عن القاعدة. قطعة الشطرنج سقطت بمثابة المساعدات البصرية، لافتا إلى زر كتا. يوجه لون زر كتا انتباه احتمال. تثير النسخة محتوى الدليل. كلمة & لدكو؛ مجانا & رديقو؛ يستفيد من رغبتنا في الحصول على شيء من أجل لا شيء.
ما يمكن أن يكون اختبار A / B:
روابط وسائل الاعلام الاجتماعية في تذييل لها القدرة على دفع آفاق من الصفحة قبل أن يتمكنوا من تحويل. لون النموذج هو نفس لون العنوان وجزء من النسخة. لا تبرز بقدر ما يمكن من بقية الصفحة.
15. سوجان باتل.
ما فعلوه جيدا:
يتم كتابة كتا في أول شخص. شهادة من عميل سعيد يعزز مصداقية هذا العرض. & لدكو؛ اسم سعر عادل & رديقو؛ الحقل يتيح للناس تحديد مقدار ما يريدون دفعه. سيكون من الغريب العثور على البيانات حول ما الدولار مبالغ الزوار وافقوا على دفع سوجان باتل.
ما يمكن أن يكون اختبار A / B:
لا تضيف الصورة أي شيء إلى العرض. حقل تحديد اللغة رائع ولكنه لا يترجم إلا روابط البريد الإلكتروني والملاحة، واسم حقل السعر، ونسخة كتا. إذا لم تتمكن من قراءة اللغة الإنجليزية، فكيف من المفترض أن يتم إقناعك بالشهادة وفي نهاية المطاف شراء الكتاب الاليكتروني؟
ما فعلوه جيدا:
العنوان & لدكو؛ الوصول إلى 4000 شركة في وقت واحد & رديقو؛ ينقل فائدة واضحة. زر كتا الأخضر للملوثات العضوية الثابتة على شكل أبيض. نسخة نقطية بسرعة يتصل فوائد العرض. شكل قصير يجعل التوقيع سهل. و & لدكو؛ الحرة & رديقو؛ يتم التأكيد على طبيعة الخدمة في خط فرعي. نطاق الراتب المذكور في الخط الفرعي هو أعلى من المتوسط، حتى في نهاية منخفضة.
ما يمكن أن يكون اختبار A / B:
تتيح قائمة التنقل وشعار الارتباط التشعبي الآفاق ترك طريقة الصفحة بسهولة بالغة.
ما تفعله هذه الصفحة جيدا:
يتعلق السطر الأول من النص بزائري الصفحة من خلال طرح سؤال يتساءلون عنه & لدكو؛ نعم & رديقو؛ إلى. تمنح النسخة النقطية للزائرين فكرة عما سيتعلمونه من خلال قراءة التقرير. لون الزر كتا تبرز ضد خلفية بيضاء. الكلمة & لدكو؛ الآن & رديقو؛ في كتا يستفيد من الزوار & [رسقوو]؛ الرغبة في الإشباع الفوري. إذا قمت بالنقر فوق الزر، تحصل على قراءة التقرير على الفور.
ما يمكن أن يكون اختبار A / B:
العنوان هنا يمكن أن يكون أقوى. بيرست يغيب عن فرصة لاستخدام شركة موثوقة و رسكو؛ ق الثناء كعنوان دليل الاجتماعي. & لدكو؛ انظر لماذا غارتنر تقييم بيرست باعتبارها واحدة من أفضل بي منصات في السوق. & رديقو؛ تذكر - يمكنك وصف منتجك باسم & لدكو؛ الأفضل & رديقو؛ إذا قال شخص آخر عنك، ولكنك لا تستطيع أن تقول عن نفسك. يجب أن تذهب غرامة المطبوعة هنا. إذا كنت تأخذ في الواقع الوقت لقراءته، وكنت أدرك أن هناك شيء لا مريب في الذهاب هنا. ولكن المشكلة هي، وليس الجميع سوف. انهم سوف نرى غرامة الطباعة وتفترض أن هناك رسكو؛ s الصيد لهذا. تركه مائل وجعلها أكبر بحيث يمكن للزوار قراءتها. بيرست ليس لديه ما تخفيه هنا. تساهم العلامات ذات اللون الرمادي الفاتح داخل كل حقل من النماذج في إحباط الزائرين عند اختفائهم.
ما فعلوه جيدا:
الشهادات من الزبائن سعداء بمثابة دليل اجتماعي. لون الزر كتا للملوثات العضوية الثابتة قبالة الصفحة. يوجه لون زر كتا انتباه احتمال. إن تذييل أضيق الحدود لا يصرف الآفاق من التحويل مع روابط إلى صفحات أخرى أو حسابات اجتماعية.
ما يمكن أن يكون اختبار A / B:
العنوان لا يعطي فائدة واضحة على الإطلاق. يمكن أن يكون زر كتا أكبر بكثير لجذب المزيد من الاهتمام باعتباره العنصر الأكثر أهمية في الصفحة.
19. ساليسفورس.
ما فعلوه جيدا:
العنوان يتصل بفائدة واضحة. النص الأدنى يجعل هذه الصفحة نسيم من خلال الحصول على. تعمل الصورة على أنها تمثيل مرئي للعرض، مما يعرض للزوار ما سيحصلون عليه بعد التحويل. شارات الأمن تسمح آفاق معرفة معلوماتهم آمنة. الكلمة & لدكو؛ الآن & رديقو؛ في كتا يستفيد من رغبتنا في الإشباع الفوري.
ما يمكن أن يكون اختبار A / B:
هذا كتا من السهل حقا أن تفوت، كما انها و رسكو؛ ق فقط الظل مختلفة قليلا كما في شكل انها و رسكو؛ s جرا. يتيح التذييل المزدحم، الذي يحتوي على ملف سيتماب والأزرار الاجتماعية، إمكانية مغادرة الصفحة بدون تحويل. يجب تغيير نسخة الزر كتا إلى شيء أكثر تخصيصا.
20. في الواقع الحشد.
ما فعلوه جيدا:
ينقل العنوان فائدة واضحة للزائر: يتقاضى رواتبه لإحالة المرشح الذي يتم تعيينه. الحد الأدنى، النص سكيمابل يجعل من خلال الحصول على هذه الصفحة سهلة. تعمل الدعوات التعاونية للعمل معا على تحويل الزائر. وتؤكد النسخة المرونة وسهولة الاستخدام. يمكن للمسجلين كسب المزيد من المال وقتما يريدون. لقطة شاشة تظهر أربعة أرقام مكافآت لآفاق الإحالة تغري لهم لتحويل. نموذج حقل واحد يجعل تحويل بسيط لاحتمال.
ما يمكن أن يكون اختبار A / B:
لا يؤدي الزر كتا الأزرق في الجزء العلوي من الصفحة إلى جذب الكثير من الاهتمام قدر الإمكان. النسخة محاذاة الوسط (كسر الهامش الأيسر) بدلا من محاذاة اليسار التقليدية، مما يجعل من الصعب قراءة أكثر مما يجب أن يكون. تبين لي أعلى 15 أنماط الصفحة المقصودة.
ما فعلوه جيدا:
ويؤكد العنوان الرئيسي كيفية التسجيل من خلال التسجيل، وسيحصل الزائر على فائدة تعلم كيفية استخدام المؤسسات للمواهب عبر الإنترنت. شعار ووبورك كبيرة يتيح آفاق يعرفون أنهم & رسكو؛ أخذ نصائح من علامة تجارية كبيرة. تسجل النسخة النقطية بسرعة فوائد التحويل في الصفحة.
ما يمكن أن يكون اختبار A / B:
لا ترتبط الصورة في الركن العلوي الأيسر بمحتوى الصفحة المقصودة بأي شكل من الأشكال. قد يخيف شكل 8 حقول الأشخاص في التخلي عن الصفحة. لا يظهر لون زر الحث على الشراء (كتا) ضد صفحة تستخدم بالفعل الكثير من الأرجواني. كتا & لدكو؛ ريجيستر & رديقو؛ غير ملحوظ ويمكن أن تكون أكبر.
22. عب التسويق الغيمة.
ما فعلوه جيدا:
يقدم العنوان موردا قيما. يتناقض لون زر كتا هذا الشكل الذي يظهره بشكل جيد. الصورة بمثابة تمثيل مرئي من العرض.
ما يمكن أن يكون اختبار A / B:
كتا & لدكو؛ إرسال & رديقو؛ يمكن الحصول على أي أكثر من غير ملحوظ.
23. هبسبوت.
ما فعلوه جيدا:
العنوان يتصل بفائدة واضحة. نسخة نقطية بسرعة يتصل فوائد تحويل. يظهر لون زر كتا على خلفية هذه الصفحة.
ما يمكن أن يكون اختبار A / B:
ويرتبط شعار هبسبوت بصفحة الصفحة الرئيسية التي تسمح بالوصول السهل إلى الصفحة ويمكن أن تقلل من عدد التحويلات لإجراء التقييم المجاني. قد يخيف الشكل الطويل الآفاق من هذه الصفحة قبل تحويلها.
24. دريمفورس.
ما فعلوه جيدا:
نسخة نقطية بسرعة يتصل فوائد تحويل. يظهر لون زر كتا على خلفية هذه الصفحة.
ما يمكن أن يكون اختبار A / B:
تذييل مشغول يصرف التوقعات من التحويل، مما يسمح لهم بالتخلي عن الصفحة كلما أرادوا. يسمح زر المشاركة في نهاية النموذج للزائرين بمغادرة الصفحة. يمكن جعل نسخة الزر ذات صلة بالعرض.
25 - رأس المال الأول.
ما فعلوه جيدا:
ويوضح العنوان بوضوح قيمة العرض. نسخة نقطية بسرعة يتصل فوائد تحويل. وتساعد عبارات الحث على اتخاذ إجراء التعاوني في تحويل الإمكانات في مكانين مختلفين على الصفحة.
ما يمكن أن يكون اختبار A / B:
تذييل مشغول مليئة الروابط ورموز وسائل الاعلام الاجتماعية يصرف التوقعات من المطالبة العرض. كتا & لدكو؛ اشترك الآن & رديقو؛ يمكن أن تكون أكثر تفصيلا لهذا العرض. حتى & لدكو؛ أعطني فحص غير محدود مع أي رسوم شهرية & رديقو؛ من المرجح أن أداء أفضل.
26. وردستريم.
ما فعلوه جيدا:
يوجه عنوان السؤال القارئ من خلال التحدث إليه مباشرة. نسخة نقطية بسرعة يتصل فوائد العرض. يوجه لون زر كتا انتباه احتمال.
ما يمكن أن يكون اختبار A / B:
تذييل كامل مع وصلات وسائل الاعلام الاجتماعية يسمح آفاق للتخلي عن الصفحة. سياسة الخصوصية مفقودة، والتي قد تجعل الزوار يتساءلون، & لدكو؛ ما هو وردستريم الذهاب إلى القيام به مع المعلومات الخاصة بي إذا كنت تقديم ذلك؟ & رديقو؛
27 - ماركيتو.
ما فعلوه جيدا:
يتناقض لون زر كتا هذا مع بقية الصفحة بشكل جيد. تذييل أضيق الحدود لا يصرف من العرض.
ما يمكن أن يكون اختبار A / B:
كتا & لدكو؛ دونلواد & رديقو؛ هو عن غير مهتم كما يحصل. يمكن صياغة العنوان ليحقق فائدة أقوى.
28 - الطيار الآلي.
ما فعلوه جيدا:
يقدم عنوان دراسة الحالة هذا مصدرا قيما: نظرة متعمقة على كيفية توليد إنستاباج بقيمة 30 ألف دولار من الإيرادات خلال شهرين. هذا كتا مكتوب في أول شخص. صور أنسنة مقدمي العروض. نسخة منقطة ينقل فوائد حضور البرنامج التعليمي على الويب. عناوين مقدمي العروض تسليط الضوء على خبراتهم. العد التنازلي يعزز الندرة.
ما يمكن أن يكون اختبار A / B:
يمكن للسير المتحدث أن يكون أكثر تفصيلا قليلا، إقناع الزوار للحضور.
ما فعلوه جيدا:
يقدم العنوان للسماح للزوار بالدخول إلى غير معروفة & لدكو؛ أسرار & رديقو؛ التي من شأنها مساعدتهم على تعزيز تسجيل الويبينار. الكلمة & لدكو؛ الآن & رديقو؛ في كتا يؤكد الفائدة المباشرة من النقر على زر.
ما يمكن أن يكون اختبار A / B:
يتم استخدام لون زر كتا الكثير على الصفحة بالفعل، مما يجعل زر ميسابل بسهولة. لا يخدم تذييل التنقل أي غرض على الصفحة المقصودة.
ما فعلوه جيدا:
العنوان يتصل بفائدة واضحة. نسخ فصلها إلى قطع صغيرة يجعل قراءة هذه الصفحة أقل من روتيني. لون الزر كتا للملوثات العضوية الثابتة على خلفية هذا النموذج. شعارات الشركات ذات الأسماء الكبيرة تعزز السلطة من خلال مواءمة العلامة التجارية مع بعض الشركات المعروفة.
ما يمكن أن يكون اختبار A / B:
هذا الزر كتا يمكن أن يكون أكبر لجذب المزيد من الاهتمام. ويمكن خفض شفو هذه الصفحة مع بعض النقاط البسيطة. يمكن نقل العنوان إلى عدد قليل من المسافات في الصفحة. لا يبدو أنها تركز على الصفحة. تبين لي أعلى 15 أنماط الصفحة المقصودة.
31. وسرتستينغ.
ما فعلوه جيدا:
نسخة نقطية بسرعة يتصل فوائد العرض. كلمة & لدكو؛ مجانا & رديقو؛ يؤكد العرض بدون تكلفة. لون زر مشرق توجه انتباه احتمال. تعمل الصورة على أنها تمثيل مرئي للعرض، مما يعرض للزوار ما سيحصلون عليه بعد التحويل.
ما يمكن أن يكون اختبار A / B:
يمكن أن ينقل العنوان فائدة أقوى. قد تجعل سياسة الخصوصية أو شارات الثقة الزوار أكثر راحة في التحويل.
ما فعلوه جيدا:
الشعار ليس مرتبطا بالصفحة الرئيسية، مما يعني أنه لا يمكن للزوار الهروب قبل تحويلهم. النص يعطي معاينة في محتوى الكتاب الاليكتروني.
ما يمكن أن يكون اختبار A / B:
هذا العنوان لا ينقل فائدة على الإطلاق. هناك اثنين من عبارات تحث المستخدم على اتخاذ إجراء ينتقص من معدل التحويل لبعضهما البعض. طن من النص تجعل هذه الصفحة تخويف للقراءة.
33 - جامعة فيلانوفا.
ما فعلوه جيدا:
لا يتم ربط شعار فيلانوفا بالشبكة، مما يحافظ على الزوار على الصفحة ويركز على هدف الصفحة المقصودة. يعرض شريط التقدم الخطوة التي ينتقل إليها الزائر حاليا، وعدد الخطوات الكلية التي تم تضمينها في عملية التحويل. شارات السلطة توت الجوائز من البرنامج. النسخ النقطية بسرعة نقل فوائد الاشتراك.
ما يمكن أن يكون اختبار A / B:
الصورة لا تقدم حقا فوائد برنامج ماجستير في إدارة الأعمال على الانترنت فيلانوفا و. زر كتا لا تبدو مثل زر، وكل شيء مثل شريط التقدم بسيط. أين ينبغي أن تنقر الآفاق لمواصلة عملية الاشتراك؟
34. وردستريم.
ما فعلوه جيدا:
كلمة & لدكو؛ الحرة & رديقو؛ تظهر في صفحتين مقصودتين مختلفتين، مع التأكيد على الطابع غير المتكافئ للعرض. يظهر لون زر كتا على خلفية هذه الصفحة. الكلمة & لدكو؛ الآن & رديقو؛ في كتا يستفيد من رغبتنا في الحصول على حلول فورية لمشاكلنا. نسخة نقطية بسرعة يتصل فوائد تحويل.
ما يمكن أن يكون اختبار A / B:
تذييل مع وصلات وسائل الاعلام الاجتماعية يسمح آفاق الهروب من الصفحة دون تحويل. يستخدم شعيران مختلفان مرتبطان في الرأس مخارج الخروج من الصفحة.
35. ميكروسوفت باور بي.
ما فعلوه جيدا:
ينقل العنوان فائدة للزائر. النسخة يعزز القيمة التي يقدمها العنوان مع البيان & لدكو؛ تحليل البيانات هو السمة المهنية عالية الطلب. في الواقع، انها واحدة من أفضل 10 مهارات العديد من الشركات يبحثون عن اليوم. & رديقو؛ تشرح النسخة النقطية فوائد تنزيل البريد الإلكتروني. الحروف المكتوبة بخط غامق تخلق تسلسل هرمي مرئي يلفت الانتباه إلى العبارات المهمة. يتم تضمين روابط لسياسات الخصوصية والعلامات التجارية كمورد للآفاق الغريبة، ولكنها أيضا مملة في اللون حتى لا تسرق الانتباه من عناصر الصفحة الأكثر أهمية.
ما يمكن أن يكون اختبار A / B:
هناك شعاعان مرتبطان تشعبي في الرأس، وواحد في التذييل، توجه المستخدمين إلى الصفحة الرئيسية قبل أن يكون لديهم فرصة للتحويل. تسلط العلامات ذات اللون الرمادي الفاتح داخل حقول النموذج إمكانية الخلط بين الاحتمالات وإحباطها.
36- ماركيتو.
ما فعلوه جيدا:
لا يسمح الشعار الذي تم إلغاء ربطه بالصفحة الرئيسية بالاحتمالات الهروب بدون تحويل. & لدكو؛ كيفية & رديقو؛ عنوان ينقل فائدة واضحة للقارئ. المحتوى يتعلق بالقارئ. يجعل النص القابل للتجزئة مع النقاط النقطية من السهل الوصول إلى هذه الصفحة. النص & لدكو؛ تنزيل الكتاب الإلكتروني لمعرفة المزيد & رديقو؛ مع الأسهم المقابلة تؤدي الزوار و [رسقوو]؛ عيون نحو النموذج. تعليمات على شكل السماح للناس يعرفون بالضبط كيفية المطالبة الكتاب الاليكترونى.
ما يمكن أن يكون اختبار A / B:
كتا & لدكو؛ دونلواد & رديقو؛ يمكن أن يكون أكثر إلحاحا. سوف زر كتا جذب المزيد من الاهتمام إذا كان أكبر.
37. غوغل كلاود بلاتفورم.
ما فعلوه جيدا:
يقدم العنوان موارد مجانية قيمة. يظهر لون زر كتا على خلفية هذه الصفحة. نسخة منقطة ينقل فوائد التحويل. يساعد قسم الأسئلة الشائعة في الإجابة عن أي مخاوف من زائر حول النظام الأساسي. ومع ذلك، فإن إدراج الروابط الخارجية يوفر طرقا سهلة خارج الصفحة دون السماح أولا للزائر بالتحويل على العرض.
ما يمكن أن يكون اختبار A / B:
يتم ربط الشعار الموجود في أعلى اليمين بالصفحة الرئيسية ل غوغل كلاود، مما يصرف الزائرين من النقر على كتا و & لدكو؛ جربه مجانا. & رديقو؛ يسمح التذييل المزدحم للزائرين بالتخلي عن الصفحة بدون تحويل.
38 - شوبيفي.
ما فعلوه جيدا:
يتناقض لون زر كتا هذا مع بقية الصفحة بشكل جيد. تعمل كتا متعددة معا لإقناع احتمال لتحويل. كلمة & لدكو؛ اليوم & رديقو؛ في كتا يؤكد فائدة فورية من النقر على زر.
ما يمكن أن يكون اختبار A / B:
الشعار المرتبط بالصفحة الرئيسية هو بمثابة طريق الهروب من أجل آفاق المستقبل.
39 - البيركولات.
ما فعلوه جيدا:
يتناقض لون زر كتا الصفحة البيضاء بشكل جيد. عدة أزرار كتا التعاونية تعمل معا لتحويل احتمال. تم تصميم العبارة التي تحث المستخدمين على اتخاذ إجراء وفقا للعرض. يقرأ & لدكو؛ انظر بيركولات & رديقو؛ بدلا من شيء كوكي القاطع مثل & لدكو؛ عرض تجريبي. & رديقو؛ يجعل المحتوى الصغير الحجم قراءة هذه الصفحة أسهل مما لو كانت مغطاة في نص الكتلة. لقطات من داخل بيركولات تعطي للزوار فكرة عن كيفية عمله.
ما يمكن أن يكون اختبار A / B:
العديد من الروابط في رأس وتذييل الصفحة بمثابة مخارج من الصفحة، مما يسمح آفاق لمغادرة قبل تحويلها. سوبهادلين يجعل الادعاء بأن بيركولات هو العالم # 1 منصة تسويق المحتوى، ولكن أين هو دليل؟ عبارات مثل هذا تفعل في الواقع عكس ما يقصد. فكر في ذلك & مداش؛ كم عدد المرات التي رأيت & لدكو؛ العالم أفضل كأس من القهوة و رديقو؛ مكتوبة على الخارج من مقهى و إيكوت؛؟ وكم عدد المرات التي كنت تعتقد ذلك؟ وتعطى هذه الشهادات من قبل العملاء مجهول. بدون أسماء وألقاب أو صور، فإنها أقل مصداقية للقراء. يجب على الزوار أن يقرروا ما إذا كانوا يعتقدون أن هذه هي مكتوبة فعلا من قبل عملاء بيركولات، أو من قبل فريق بيركولات أنفسهم.
ما فعلوه جيدا:
لا يعني التنقل أي طريقة مرئية خارج الصفحة. قد تكون الروابط على الصفحة تفكر في أنها توجه الاحتمال في مكان آخر، ولكن في الحقيقة أنها مجرد تجلب لك إلى أسفل الصفحة إلى النموذج.
ما يمكن أن يكون اختبار A / B:
والصورة لا علاقة لها بالعرض، كما أنها لا تعززها على الإطلاق. هذا العنوان لا يستهدف المنحى. لماذا يجب على الزائر تنزيله؟
41- جامعة ويتمان سيراكيوز.
ما فعلوه جيدا:
يتم تقسيم عملية التسجيل إلى خطوات، مما يقلل من كمية الاحتكاك المرتبطة التحويل. نسخة منقوشة ينقل فوائد حضور البرنامج.
ما يمكن أن يكون اختبار A / B:
لون الزر كتا يجعل هذا الزر ميسابل بسهولة. يفتقد العنوان عرض بيع فريد واضح.
42. أكاديمية التداول عبر الإنترنت.
ما فعلوه جيدا:
ويتعلق العنوان بالقارئ من خلال اللعب لرغباتهم: إنهم يريدون جعل المال تاجر وول ستريت من دون أن يكون واحدا، أو أن يصبح واحدا من خلال طويلة، رسمها، والتعليم الرسمي. شعارات الشركات ذات الأسماء الكبيرة تعزز السلطة من خلال مواءمة العلامة التجارية مع بعض الشركات المعروفة. تعمل كتا التعاونية متعددة معا لتحويل احتمال. هذا اللون زر كتا توجه انتباه احتمال. معلومات الاتصال يعطي آفاق وسيلة للاتصال مع ممثلي الشركة إذا كان لديهم أسئلة حول العرض. رقم الهاتف هو انقر للاتصال، مما يجعل من الأسهل على آفاق الاتصال أكاديمية التداول عبر الإنترنت إذا كان لديهم أسئلة.
ما يمكن أن يكون اختبار A / B:
تؤدي روابط الوسائط الاجتماعية في أسفل الصفحة إلى صرف انتباه المستخدمين عن إكمال هدف الصفحة.
43 - الحياة الاستعمارية.
ما فعلوه جيدا:
تظهر الصورة للزائرين ما سيحصلون عليه عند تحويلهم. الإحصاءات في النسخة تعطي دليلا على أن أرباب العمل لديهم صعوبة في الاحتفاظ بالمواهب العليا، مما يجعل القضية لماذا يجب أن يقرأ الكتاب الاليكترونى. تعرض النقاط النقطية محتوى الكتاب الاليكتروني المكون من 24 صفحة. ويؤكد الخط الفرعي أن الكتاب الاليكتروني مجاني. يتم إلغاء تحديد مربع الاختيار، مما سيسمح للزوار باختيار أنفسهم إذا كانوا يريدون تلقي محتوى إضافي من الحياة الاستعمارية، وليس فقط المحدد بشكل افتراضي.
ما يمكن أن يكون اختبار A / B:
روابط في زائري محرك رأس الصفحة بعيدا عن الصفحة، إلى الصفحة الرئيسية وملامح وسائل الاعلام الاجتماعية. زر النسخ & لدكو؛ إرسال & رديقو؛ لا يسعد المستخدمين بالحصول على النموذج. زر كتا هو في سن المراهقة صغيرة وبالكاد ملحوظ.
ما فعلوه جيدا:
العنوان والرأس الفرعي معا ينقلان فائدة التحويل. تعطي الصورة نظرة داخلية حول كيفية ظهور لوحة التحكم في الواقع.
ما يمكن أن يكون اختبار A / B:
زر كتا باللون الأزرق مع العلامة التجارية الفيسبوك، وبالتالي فإن بقية الصفحة قد تستفيد من تحديث اللون الذي هو نفس الزر. ستكون النتيجة أفضل التباين بين الزر والصفحة. كلمة & لدكو؛ الحرة & رديقو؛ هو التقليل حقا هنا. إذا كنت تقدم شيئا مجانا، فاحرص على معرفة الآفاق بحروف بارزة - في العنوان، ونسخك، و كتا. توفر روابط المدونة و من نحن للزوار فرصة للخروج من الصفحة.
45 - فيريي.
ما فعلوه جيدا:
نسخة نقطية بسرعة يتصل فوائد العرض. لون الزر كتا يجذب انتباه احتمال. تعمل الصورة على أنها تمثيل مرئي للعرض، مما يعرض للزوار ما سيحصلون عليه بعد التحويل.
ما يمكن أن يكون اختبار A / B:
كتا & لدكو؛ تنزيل الآن & رديقو؛ يمكن أن تكون مصممة بشكل أفضل لهذا العرض. يسمح التذييل الذي يحتوي على روابط وسائل الاعلام الاجتماعية بالافراج عن الصفحة بدون تحويل.
46- نوتانيكس.
ما فعلوه جيدا:
تمنح النسخة النقطية للزائرين فكرة عما سيحصلون عليه في التقرير. النص الأدنى يجعل من السهل قراءة الصفحة.
ما يمكن أن يكون اختبار A / B:
هذا العنوان هو أيضا إغوسنتريك. كما أنه لا يقدم فائدة للزائر على الإطلاق. كل النص على شكل قبعات على شكل الانتهاء من علامة تعجب يجعل القراء يشعرون وكأنهم & نبسب؛ أن يتم الصراخ في. لا يمكنك إجبارهم على قراءة النموذج، ولكن يمكنك إقناعهم بذلك. قد يخيف شكل حقل 7 فرص للتخلي عن الصفحة. لا يظهر لون الزر كتا على صفحة تحتوي بالفعل على كمية عادلة من اللون الأزرق.
ما فعلوه جيدا:
شكل قصير يجعل من السهل تحويل على هذه الصفحة. نسخة منقطة بسرعة ينقل فوائد تحويل.
ما يمكن أن يكون اختبار A / B:
كتا & لدكو؛ إرسال & رديقو؛ هو غير خيالي كما يحصلون. هذا العنوان يمكن أن ينقل فائدة أفضل. يبدو مقدمات السمعية غير مكتملة بدون رؤوس الرأس.
48- تابكليكس.
ما فعلوه جيدا:
كلمة & لدكو؛ الحرة & رديقو؛ في هذا العنوان يتيح للناس معرفة أن العرض يأتي دون أي تكلفة نقدية. ينطبق الشيء نفسه على النص & لدكو؛ لا يلزم وجود بطاقة ائتمان & رديقو؛ في سوبيدلين. النسخة & لدكو؛ البدء في 30 ثانية & رديقو؛ يتصل إلى الزائر أن بداية المحاكمة سريعة وسهلة.
ما يمكن أن يكون اختبار A / B:
ويعطي الشعار المرتبط بالصفحة الرئيسية للزائرين طريقة سهلة للخروج من هذه الصفحة. عدم وجود محتوى يجعل من غير المرجح أن الزائرين ملء هذا النموذج. قد يخيف شكل 9 حقول الزوار في التخلي عن هذه الصفحة بسرعة. تسميات العلامات باللون الرمادي الفاتح يمكن أن تحبط الزائرين عند اختفائهم عندما ينقر الزائرون داخل كل حقل على حدة. يمزج لون الزر كتا مع الصفحة، مما يجعل الزر نفسه غير مرئي تقريبا. عبارة الحث على اتخاذ إجراء & لدكو؛ إرسال & رديقو؛ لن تجعل الزوار متحمسين للتحويل.
ما فعلوه جيدا:
العنوان يتصل بفائدة واضحة. نسخة منقطة بسرعة ينقل فوائد تحويل. وتضيف الشهادات إلى مصداقية هذا العرض.
ما يمكن أن يكون اختبار A / B:
A link-filled footer allows prospects to escape to other pages before converting. The button copy could be improved.
50. ThriveHive.
What they did well:
The headline offers up a valuable resource. Bulleted copy quickly communicates the benefits of converting. The CTA button color isn’t used anywhere else on the page. Badges showcase awards earned by the company. The image serves as a visual representation of the offer, showing visitors what they’ll get after converting. A short form makes converting on this page easy.
What could be A/B tested:
The CTA “Download” is almost as boring as “Submit.” Why not “Send me my plan”? The “Free Plans Here” CTA at the top of the form is a little confusing. Why have two CTA buttons that do the same job so close to each other on the page?
51. InsideSales.
What they did well:
The headline communicates a clear benefit. Bulleted copy quickly communicates the benefits of the offer. Logos of big-name businesses boost authority by aligning the brand with some well-known companies. The image serves as a visual representation of the offer, showing visitors what they’ll get after converting.
What could be A/B tested:
A busy footer with links to other web pages allows prospects to abandon the page. The CTA copy may boost conversion rates by using personalized copy. “Download My Ebook” or “Get My Ebook” could potentially convert at a higher rate.
What they did well:
Bulleted copy quickly conveys the benefits of the offer. The CTA button stands out on the white background.
What could be A/B tested:
The button copy “submit” doesn't get the reader excited about converting. The headline doesn’t grab the reader. It conveys no benefits whatsoever. All form fields are required, which could cause visitors to pause and not download the ebook. We understand if name and email are required, but is organization and phone number absolutely required for Vantiv to send visitors the ebook?
53. Urban Airship.
What they did well:
A short form makes converting on this page easy. Bulleted copy quickly communicates the benefits of the offer.
What could be A/B tested:
The call-to-action “Register” could be changed to something more compelling. This CTA button color blends in with the majority of the page. Head shots of the speakers would give the page more credibility and increase human appeal.
What they did well:
The headline and subheadline convey a clear benefit. Bulleted copy quickly communicates the benefits of the offer. The CTA button color draws prospect attention. The call-to-action emphasizes the free offer. Logos of big-name businesses boost authority by aligning the brand with some well-known companies.
What could be A/B tested:
Adding white space and letting each element breathe would really help maximize their attention and persuade prospects to get started with WalkMe. Making the CTA button larger could draw generate more clicks (although adding more white space around the current CTA would also help with this).
55. AdEspresso University.
What they did well:
The headline speaks directly to readers, and offers to make their lives easier. Logos from big-name businesses add authority to the offer by aligning the brand with some well-known companies. Bite-size sections of copy quickly describe the contents of the course.
What could be A/B tested:
The primary CTA button ‘Subscribe Now’ isn’t meant for visitors who don’t have an AdEspresso account, but, they don’t find this out until they have clicked the button. New users can only subscribe to the offer if they click the ‘login’ CTA at the top of the page. This is confusing and a little misleading.
56. Kentico.
What they did well:
The headline offers a valuable resource. The image serves as a visual representation of the offer, showing visitors what they’ll get after converting.
What could be A/B tested:
A footer with social media links allows visitors to escape without converting on the page. The headline is a statement which isn’t very user-oriented. it doesn’t talk about why the visitor would want the survey or why the survey is important.
57. Strikingly.
What they did well:
The headline communicates a clear benefit. The one-click signup makes converting a breeze. Logos of well-known companies align this brand with trusted businesses. The copy “in seconds” takes advantage of our desire for instant gratification.
What could be A/B tested:
The FAQ section has exit links to the support center and pricing page that lead the visitor off the landing page.
58. LabTech.
What they did well:
This CTA button color contrasts the rest of the page well. Bulleted text quickly lets visitors know what they’ll get by attending a ConnectWise Roadshow.
What could be A/B tested:
This headline doesn’t communicate a clear benefit. “Register now” is a boring CTA. Links to maps of roadshow locations let prospects escape the page too easily. A long form makes converting here intimidating.
59. DigitalMarketer.
What they did well:
The headline offers a valuable resource. The super-short , one-field form makes converting a breeze. Some copy below the form ensures privacy.
What could be A/B tested:
This ghost CTA button is easy to miss. The form right below the headline seems prematurely placed. A sub-headline to elaborate on what the product is would be helpful.
60. Inkling.
What they did well:
The headline offers up a valuable resource. Bulleted copy quickly communicates the benefits of the offer. The CTA button color pops on this page’s background. The word “Now” in the CTA capitalizes on our inherent desire for instant gratification.
What could be A/B tested:
Social media links allow prospects to escape the page without converting. The drop-down form fields are not labeled which can be confusing.
What they did well:
The headline communicates a benefit. Bulleted copy quickly communicates the benefits of converting. The CTA button color pops on this page’s background. The word “Now” in the CTA emphasizes the instantaneous benefit of clicking. The image serves as a visual representation of the offer. The arrow acts as a visual aid, guiding the prospects eyes toward the CTA button.
What could be A/B tested:
Social sharing buttons have been shown to perform better on “thank you” pages, where prospects can share with their networks after they've determined the value of your offer.
62. Nanigans.
What they did well:
A non-hyperlinked logo doesn’t let prospects escape the page through it. The benefit of converting (earning $7k) is highlighted on the page. The copy is broken into easily readable chunks that explain step-by-step how to earn the $7,000 referenced on the landing page. Two cooperating CTAs work together to convert the prospect in different spots on the page. Company logos showcase known brands that have already used the service. A minimalistic footer doesn’t distract prospects from converting with links to other pages or social accounts.
What could be A/B tested:
The headline is unreadable on the white background. The footer is linked to the homepage providing an easy way for visitors to leave the page without converting. Not cutting off the faces of the people in the image.
63. Simply Measured.
What they did well:
The headline offers a valuable resource: predictions from experts that will allow you to start planning for 2017. Bulleted copy quickly communicates the benefits of downloading the guide. The CTA button color isn’t used anywhere else on this page, and it draws attention against a white background.
What could be A/B tested:
A logo linked to the homepage gives visitors an easy way to escape this page. The CTA copy “Submit” won’t convince users to download this report. Links to social media accounts in the footer give prospects more ways off the page.
64. Flywheel.
What they did well:
The headline offers a valuable resource: An ultimate guide to managing 50+ WordPress sites. The image gives an inside look into what reading the resource is actually like. The CTA button color pops off the blue background. Two cooperative CTAs work together to convert the prospect.
What could be AB tested:
The CTA “Download” won’t get the prospects excited about claiming the offer.
65. Fitness Singles.
What they did well:
Logos of big-name businesses boost authority by aligning the brand with some well-known companies. Bulleted copy quickly conveys the benefits of signing up.
What could be A/B tested:
The CTA “Continue” won’t get the prospect excited about signing up. The CTA button color makes this button easy to miss.
66. MasterClass.
What they did well:
The headline leverages the authority of well-known screenwriter Aaron Sorkin to drive signups. The CTA button pops off the black page. The sticky bar allows the red “Take the Class” CTA to always be available and ready to click. The video quickly explains why this course is worth it.
What could be A/B tested:
Links to other pages allow visitors to leave without converting.
67. Tokyo Cheapo.
What they did well:
Bulleted copy quickly communicates the benefits of the offer. The CTA button color attracts prospect attention. The images give an inside look into what using the product is actually like. Testimonials strengthen the offer with social proof. Logos of big-name brands align the company with trusted brands.
What could be A/B tested:
A footer containing social media links allows prospects to escape the page without converting.
68. Salesforce.
What they did well:
Bulleted copy quickly communicates the benefits of converting. The word “Now” in the CTA capitalizes on our desire for instant gratification.
What could be A/B tested:
This headline doesn’t convey a benefit at all. This CTA button color has already been used multiple times on the page. Therefore, it’s not as attention-grabbing as it could be.
What they did well:
The headline uses words like “exclusive” and “free” to entice readers. Minimal copy makes this page easy to read. A photo shows what the ebook looks like. Bulleted copy previews the book’s content. Company logos showcase the well-known businesses that use Zurple nationwide.
What could be improved:
A logo linked to the homepage allows users to exit before converting. The button copy “Submit” could be replaced with something more compelling.
70. Adaptiva.
What they did well:
The responsiveness of this page means that when the window is adjusted or the page is viewed on a device with a smaller screen, it will still display flawlessly. Labels above each form field won’t confuse prospects like disappearing ones within each form field will.
What could be A/B tested:
The “home” link and the logo both drive users off the page before they have a chance to click the CTA button. A lack of content on this page means visitors don’t know the benefits of downloading the report. “Submit” as a CTA won’t compel many prospects to download.
What they did well:
Bolded words create a visual hierarchy, drawing attention to important phrases. Benefit-oriented copy describes the advantages to choosing Serena.
What could be A/B tested:
This headline is too “me” focused, and doesn’t do a good job of emphasizing a benefit to the reader. Why should prospects use Serena? What have other businesses accomplished with it? The term ITSM is used on the page numerous times, but it’s not completely clear to the prospect what it means. A hyperlinked logo serves as an escape route for visitors before they convert. Numerous outbound links in the footer tempt users to leave the page. The PDF icon with a downward pointing arrow looks like it could be a button, and it may even confuse prospects into thinking that’s what they have to click to download. Additionally, even if it doesn’t, the arrow points toward the exit links in the footer. Your visual cues should guide prospects toward your CTA button, not away from it. The call-to-action doesn’t make it clear that the user needs to click to claim the report. It says “Click Here,” but for what? The CTA button could look more like a button. Some shadowing around the edges to give it a 3D look, or more rounded corners might make it more clickable-looking.
72. Propel Marketing.
What they did well:
The headline offers a valuable resource. Bulleted copy quickly communicates the advantages of converting. The CTA button color pops on this page’s background. The image serves as a visual representation of the offer, showing visitors what they’ll get after converting. The word “Now” capitalizes on our desire for instant gratification.
What could be A/B tested:
The CTA “Download Now” is too generic. Too many social media links that can take visitors off the page.
73. Outskirts Press.
What they did well:
The headline offers a strong benefit. Logos from big-name businesses add authority to the offer by aligning the brand with some well-known companies. This CTA capitalizes on our desire to get something for nothing by using the word “Free.”
What could be A/B tested:
Multiple competing CTAs work against each other by advertising several offers.
What they did well:
The headline cites a well-known copywriter who’s made millions of dollars writing direct mail campaigns for companies both big and small, and it offers the resource for just $1. This CTA button color pops on this page’s background. This CTA is written in first person. The word “Now” in the CTA takes advantage of our desire for instant solutions to our problems. The image serves as a visual representation of the offer.
What could be A/B tested:
The secondary CTA link just below the first one might confuse visitors. Which do they click to claim the offer? Why are there two right next to each other? A navigation menu gives prospects the opportunity to leave the page before converting.
75. GrowthLab.
What they did well:
The headline communicates a clear benefit, using statistics to make it even more compelling: “that generated $400,000.” The CTA button color pops on this page’s background. The CTA is written in first person. The image serves as a visual representation of the offer. A short form makes converting on this page easy. Company logos of big brands boost authority by aligning this company with trusted businesses.
What could be A/B tested:
A hyperlinked logo allows prospects to escape this page before converting.
76. ProBlogger.
What they did well:
The headline and subheadline together promise a benefit to those who convert: exclusive access to 180 blog post ideas sent directly to their inbox. The “Yes Please” CTA button uses a bright color to draw attention. A two-field form makes converting simple for prospects.
What could be A/B tested:
The yellow text is difficult to read on the page’s background. Labels within form fields have the potential to confuse and frustrate visitors, studies show.
77. KlientBoost.
What they did well:
The headline offers a valuable resource. The CTA button color draws prospect attention. All of the CTAs are written in first person. These CTAs capitalize on our desire to get something for nothing by using the word “Free” right in it. The image serves as a visual representation of the offer. More images give a sneak peek into the guide. Testimonials serve as social proof, adding credibility to the offer.
What could be A/B tested:
The copy “+1 bonus trick you can’t miss” is surrounded by a rectangle, making it look like a button even though it’s not. Designs like this can confuse prospects into thinking that the page hasn’t fully loaded or the button isn’t working. Outbound links in Johnathan Dane’s bio may drive traffic off the page.
78. Angel Therapy and Hay House University.
What they did well:
Bulleted copy quickly communicates the benefits of the offer. The CTA capitalizes on our desire to get something for nothing by including the word “Free.” The image serves as a visual representation of the offer, showing visitors what they’ll get after converting.
What could be A/B tested:
This CTA button color could be more attention-grabbing. A busy footer containing links to other web pages allows prospects to abandon the page before converting. The copy could be shortened, right now the page looks too copy-heavy.
79. Skilljar.
What they did well:
The “How To” headline conveys a clear benefit. Numbered copy quickly conveys the benefits of downloading. This CTA button color contrasts the rest of the page well. The image serves as a visual representation of the offer.
What could be A/B tested:
Social share buttons have been shown to perform better on “thank you” pages, after your converted leads have had a chance to read through your resource and decide whether it’s worth sharing.
80. Jason Swenk.
What they did well:
The “How to” headline conveys a clear benefit tied to a powerful statistic. Bulleted copy quickly communicates the benefits of converting. This CTA button color contrasts the rest of the page well. The CTA is written in first person.
What could be A/B tested:
A logo linked to the homepage allows prospects to escape without converting. The text ‘Where should I send your video’ seems unnecessary, the CTA button copy seems sufficient.
81. 180fusion.
What they did well:
Badges from Google, Inc 500, and Yahoo align 180fusion with some powerful brands. Testimonials tout the benefits of working with this agency. Logos of big-name businesses boost authority by aligning the brand with some well-known companies.
What could be A/B tested:
The “busyness” of this page draws prospects’ eyes every which way. With all the colorful and attention-grabbing elements, where should they look? A logo linked to the homepage allows prospects to escape without converting.
82. Linkfluencer.
What they did well:
The question headline directly engages the reader. Logos of big-name businesses boost authority by aligning the brand with some well-known companies. This CTA button color contrasts the rest of the page well. Multiple CTAs work together to convert visitors.
What could be A/B tested:
A logo linked to the homepage is a potential leak on this landing page. The autoplay video forces visitors to watch even if they don’t want to. The navigation links in the footer have the potential to drive traffic away from this landing page.
83. Kashurba Web Design.
What they did well:
The case study headline offers a step-by-step solution for landing “High-Ticket Web Design Clients.” Logos of big-name businesses boost authority by aligning the brand with some well-known companies. The CTA button color pops off the white background of the page well. The word “Now” in the CTA emphasizes the immediate benefit of pressing the button.
What could be A/B tested:
A big block of fine print in the footer could make prospects question the validity of the offer.
84. Fletcher Method.
What they did well:
The CTA button here is impossible to miss. The headline emphasizes that the solution is quick and easy. An image shows the prospects what they’ll get when they convert. A privacy message lets visitors know that their information is 100% secure and that it won’t be shared with any other business.
What could be A/B tested:
All-caps makes the reader feel like they’re being yelled at. It also screams “salesy.” You don’t ever want to come across as salesy, even when you’re selling. The headline is grammatically incorrect. What’s supposed to be in quotations? If it’s both the headline and the words “Tech Overwhelm,” then it should look like this, “Use This New Template To Quickly Set Up an Automated Lead Generation Funnel With Zero ‘Tech Overwhelm.’” But, why is the headline even in quotations anyway? The symbols on the CTA button are supposed to mean what, exactly? Are those arrows?
85. Simply Measured.
What they did well:
The “How to” headline is a classic way of implying the reader will learn something from the offer. The CTA button color pops off the page. A minimalistic footer doesn’t distract from the offer.
What could be A/B tested:
A long form with many required fields makes this page intimidating to convert on. The CTA “download” could be updated to something far more compelling.
86. LinkedSelling.
What they did well:
Bulleted copy quickly communicates the benefits of converting. Two cooperative CTAs work together to convince prospects to convert. Both CTAs are written in first person. The CTA button color pops on this page’s background. The warning and countdown timer uses scarcity to boost conversions.
What could be A/B tested:
Adding speaker bios could persuade visitors to sign up for the workshop. The social media links in the right-page column are unnecessary and take visitors away from the page.
87. Datorama.
What they did well:
A non-hyperlinked logo in the upper-left area keeps prospects from escaping through it to the homepage. A short form doesn’t deter visitors from submitting their personal information. Bullet-pointed copy quickly conveys the benefits of converting. A bright, bold CTA button draws the attention of prospects. The image serves as a visual representation of the offer, showing visitors what they’ll get after converting. A minimalistic footer doesn’t distract prospects from converting with links to other pages or social accounts.
What could be A/B tested:
The headline is “me” focused but it should be more focused on the visitor and how the product solves their problem. All the copy on this page is egocentric: “What we are doing differently,” why marketers “should consider us.” This page isn’t about you, it’s about your visitor.
88. Sam Ovens.
What they did well:
The case study headline offers a clear benefit – an in-depth look at how one man gets 30-50 consulting clients every month. The CTA button color pops on this page’s background. The CTA button is big , which draws prospect’s attention to it. The CTA is written in first person: “Reserve MY Seat” instead of “Reserve YOUR Seat.” The word “Now” in the CTA conveys an immediate benefit that comes with clicking the button.
What could be A/B tested:
Autoplay video has been shown to decrease conversions. If your visitors want to watch your video, they’ll press the “play” زر.
What they did well:
The headline communicates a clear benefit while offering a “beginner-friendly” عرض. This CTA button color pops off the page, drawing prospect attention well. This CTA is written in first person. An arrow serves as a visual aid to guide the prospect’s eyes to the CTA button. Testimonials from well-known figures strengthen the persuasiveness of this landing page. The word “free” emphasizes the no-cost nature of the offer.
What could be A/B tested:
This busy footer gives prospects far too many ways to abandon the page.
90. Online Marketing Classroom.
What they did well:
Bulleted copy quickly conveys the benefits of converting. An image shows the prospect what they’ll get when they click the “Download Now” زر. The headline offers a step-by-step method to generating traffic.
What could be A/B tested:
A link to the contact page in the footer could be replaced with a phone number or email address to keep prospects on this page. Multiple font formats makes this page a little difficult to read. The headline is bolded red, a blue highlighted phrase, bold text within the bulleted copy, etc. Simplifying the format could eliminate friction and keep visitors on the page longer, encouraging them to convert.
91. More Clients More Results.
What they did well:
The case study headline offers a clear benefit: A step-by-step guide to generating clients. Copy next to the green checkmarks convey the benefits of watching the video. The CTA is written in first person. The CTA button color draws prospect attention. Screenshots show happy customers.
What could be A/B tested:
A footer complete with a link to the homepage allows prospects to escape this landing page.
92. Pepperdata.
What they did well:
The headline communicates a clear benefit. Bulleted copy quickly communicates the benefits of the offer. The image serves as a visual representation of the offer, showing visitors what they’ll get after converting.
What could be A/B tested:
The CTA button could be bigger and include personalized copy. The form is really long considering the offer is only one free chapter from the book. Are the fields “Title,” “Role,” and “Phone” necessary for this page? A busy, link-filled footer allows prospects to escape this page without converting.
93. The Law Of Attraction World.
What they did well:
The CTA button color attracts prospect attention. The image serves as a visual representation of the offer, showing visitors what they’ll get after converting. The CTA uses the word “Free” and lets visitors know exactly where they need to click to claim the offer.
What could be A/B tested:
The headline is sensationalized and not believable whatsoever. “How to get anything you want”? نعم صحيح. The background image makes it appear like the image is floating in space. What does the solar system have in common with the ebook? The Facebook “like” button provides an opportunity for visitors to leave the page before converting and never return.
94. Coaching Soccer Tactics.
What they did well:
The headline presents a valuable resource. Bulleted copy quickly communicates the benefits of converting. The CTA button color attracts prospect attention. The image serves as a visual representation of the offer, showing visitors what they’ll get after converting.
What could be A/B tested:
The headline is in quotations – لماذا ا؟ This CTA uses compelling words like “Free” and “Instant Access,” but without an action verb, it’s not completely clear that the big yellow block is a pushable button. Adding a word like “Get” at the beginning of that, or a phrase like “Push for” would make things more obvious for the prospect.
95. Midas Media.
What they did well:
The unorthodox headline grabs the reader’s attention. Bulleted copy quickly communicates the benefits of the offer. The CTA button color attracts prospects eyes. The image serves as a visual representation of the offer, showing visitors what they’ll get after converting.
What could be A/B tested:
The form fields could be rearranged to add to the visual hierarchy of the page and center the CTA button.
96. Infusionsoft.
What they did well:
The headline offers up a valuable resource, and uses the word “Free.” Bulleted copy quickly communicates the benefits of converting. This CTA is written in first person. The image serves as a visual representation of the offer, showing visitors what they’ll get after converting. A short form makes converting on this page easy.
What could be A/B tested:
The social media links allow the visitor to exit the page which is never good for conversions.
97. Membership Site Masters.
What they did well:
A non-clickable logo keeps visitors focused on converting. The phone number in the upper-right of the page gives people a way to contact the business without leaving the page. The offer is an “ultimate list,” with 114 niche ideas. A list of 20 is good. A list of 50 is better. 114 sounds even more valuable to the reader. The question “Looking for a membership site niche idea?” directly addresses the reader. Bulleted copy stresses the benefits of converting. Multiple CTA buttons work together to convert the prospect. Text on the form lets people know where the link is going, and how long it should take for it to get there. The CTA button under the form is written in first-person. The two-field form makes converting a breeze for visitors.
What could be A/B tested:
A link in the footer drives prospects to the site’s homepage. The phone number is not click-to-call, which makes contacting the company more difficult than it needs to be. The exit pop-up is the same offer as the landing page offer. If someone was abandoning your page because they decided they didn’t want to claim your offer, why would you offer them the same exact content as a last-ditch attempt at getting their email address?
98. Social Scaling Formula.
What they did well:
The question headline engages the reader. The copy promises to reveal a secret. This CTA button color contrasts the rest of the page well. The call-to-action is written in first person.
What could be A/B tested:
The blurred image looks unnecessary. Instead of giving space to an image that doesn’t really show visitors anything it would’ve been much better if they added more copy and wrote more about their targeting framework.
99. StubGroup.
What they did well:
The headline conveys a strong benefit, and uses the word “Free.” Bulleted copy emphasizes the quick and easy benefits of claiming the offer. The CTA button color pops on the form background. This explainer video quickly describes the service in plain language. The CTA capitalizes on our inherent desire to get something for nothing by using the word “Free.” Contact information gives prospects a way to get in touch with company representatives if they have questions about the offer.
What could be A/B tested:
The first line of copy talks about ‘a recent news report’, but doesn’t mention the date so visitors don’t know how recent it is. Sure, there’s a link at the bottom of the form, but it would be better if they clarified things and added a date.
100. Reset Warrior.
The CTA button is easy to spot. A three-field form makes converting easy. The headline emphasizes the free offer.
What could be A/B tested:
The all-caps headline and CTA read like they’re yelling at the prospect. This page is simple. Too simple. What’s in the book? Why should we download it? This video isn’t too long, but it’s also not too interesting either. Two minutes of writing? That totally defeats the purpose of creating a video. A link to the author’s Facebook page drives prospects away before they have a chance to convert.
How do your landing pages measure up?
Did you make any of the mistakes the brands above did? How do your landing pages look in comparison?
Let us know in the comments, then use what you’ve learned to create an optimized, high-converting landing page with Instapage, the designer-friendly platform.
25 Smart Landing Pages for Collecting Leads [+10 Tips for Your Next Page]
It’s that time again, where we showcase and critique some awesome landing page examples to inspire your next designs. Last time we looked at 35 Beautiful Landing Page Design Examples. Today we’re focusing solely on lead generation landing pages , so if you are in the business of list building, you should be able to learn a lot from these ones. And thanks again to our customers who built the pages and agreed to let us show them off.
10 Tips for Lead Gen Conversion: At the end of the post, I’ll be doing a recap of what we’ve learned over the course of these critiques so you have a starting place for your next page.
1. Right Signature.
What I like.
Nicely encapsulated form: The first thing you see on this page is the form – it’s beautifully positioned and designed for clarity using the rule of encapsulation . And it will always be above the fold. Clear info about what you’ll get, including freebies for extra incentive: The text beneath the button helps put the visitor at ease by describing what will happen next – and the addition of some free usage is a good incentive to sign up. A headline that describes exactly what the product does: I love this headline. It’s so clear and to the point that you couldn’t fail to understand what the service does instantly. Demonstration of simplicity: The 3-step design below the main area makes it really quick to understand how the service would be used, which will limit the number of bad leads you’ll get as they know what they’re signing up for. High profile testimonials: Big trust factors come from these testimonials and they help describe the benefits at the same time as showing off the exposure the service has received.
Things I’d change or test.
Nothing!: I could go on all day about why I like this page, but I have too many more to write so I’ll stop now. Great job RightSignature.
2. Monetate eBook.
What I like.
Design of eBook image shows professionalism: By having a nicely designed cover you show that time and effort went into it’s creation (as opposed to a boring plain white cover). Simple bullets break down why you would want the eBook: The headline for the bullets “You’ll learn” really sets the tone that it’s useful and listing what you will get out of reading it (as opposed to what’s in it) is a much stronger benefits driven approach. Clear definition in headline of what you’ll get: Sometimes it’s nice with an eBook to know it’s not War and Peace. By limiting this to 10 tips, they stand a good chance of increased conversions by providing an easy to consume resource. While long eBooks can be authoritative, they often go unread.
Things I’d change or test.
Social sharing location: People are more inclined to share something right after they actually get it. So I’d suggest placing the social sharing buttons on the form confirmation page. This also has the benefit of removing distractions from the main page. Preview: People react well to the psychology of try-before-you-buy, so adding a preview of the eBook (first chapter or a few choice pages) would help people know what they are exchanging their personal data for.
Interested in learning more about landing page optimization?
3. Nerds On Call.
What I like.
Live chat to boost conversions: Live chat is great for nudging fence-sitters onto the right side (the conversion garden). If they are unsure about continuing, then a nicely worded and timed popup in the lower corner of the page asking if they need any help can really lift your conversions and lets you gain insight directly from your customers which can be fed back into an A/B test hypothesis for further optimization. Simple checklist of benefits and core offering: The checklist of 4 benefits are really simple and easy to digest, and describe the service very well. Strong indicators of success: When you couple the statement of over 130,000 computers fixed with all of the media logos, you can be sure these guys know what they are doing.
Things I’d change or test.
Form purpose: It doesn’t seem to have one. Send message? For what reason? Include a clear statement at the top of the form about what it’s intention is. Live chat: As great as it is (see above), to gain access to it you need to click a button that says “TRY FOR FREE”. It should describe what will happen instead. Something like “Ask a nerd why your computer is sick”.
4. iPhone App Development.
What I like.
Crystal clear headline: The headline makes is obvious that they are an iPhone app dev company and the phrasing makes it feel like they’ll take the pressure off your hands and get it built for you (knowing that everyone needs an iPhone app but has no time to build one). Us included :) Action oriented form headline: There’s no dilly dallying with the form header (one of the most important elements of a lead gen page). “Get your project started” inspires you to take action. Client testimonial video: Great testimonial! It has a nice written one coupled with a video. You also get to see what the app is which shows you the quality of their work. Confident benefit statements: All of the statements in the main content area are titled in a way that makes the company sound very confident in their ability = trust x10. Guarantee: A guarantee is always a nice way to lay out a security blanket. iPhone apps are often rejected from the App Store – but they guarantee you entry – big win.
Things I’d change or test.
Umm, nothing: It’s a great page. I was worried when I saw the contact us button at the bottom (thinking they were mixing click-through with lead gen) but it just pushes the page back up to the form. فعلت بشكل جيد.
5. Double Chin?
What I like.
Emotional photography: The hero shot here evokes an emotional reaction. It would instantly resonate with anyone who feels self-conscious about the topic being discussed. This will help people feel like there is a solution to their problem, increasing the chance of a conversion. Asks a question: By asking a question, you will immediately gain the attention of anyone who says YES in response. This will increase engagement and hence conversions. It does this in the main headline and the CTA. A guided experience: The form header instructs you to do something, increasing the persuasion value.
Things I’d change or test.
Move social buttons to the confirmation page: You’ll be hearing this a lot. Everyone seems to be doing this. Remove website URL: Your goal here is to get the form filled out (or a phone call). By giving your website URL out you run the risk of them visiting their and either losing their way (loss of information scent) or converting in a different place. Yes, you still get a conversion , but it gives you false information about the effectiveness of your landing page.
6. Keas Employee Wellness.
What I like.
the benefits: Just like the RightSignature page, the “What you’ll learn” bullets are all about what you’ll get out of the eBook. A common mistake here is to list the contents rather than the affect the content will have on you by reading it. Feel good factor: Part of me thinks the psychology behind doing good may be a factor in conversion. Sure it’s more about the need for the content, but the statement above the customer logos about changing lives – adds a strong sense that this eBook could do something great for you. Trust: Along with the customer logos, the inclusion of the physical office address adds an extra layer of trust.
Things I’d change or test.
Encapsulate the form: The form completion is the goal of the page, so make it stand out as much as possible (without putting gaudy Christmas lights on it). To help this, try placing it in a box like the RightSignature example discussed earlier. Move the social sharing buttons to the confirmation page: I’m seeing a pattern of pages having too many interactive elements. This post on post-conversion strategies explains why you should move them. Privacy policy position: I’d try moving it closer to the form to ensure people see it and feel comfortable giving away their email. Phone number: They might want to enhance the trust factor further by adding a phone number beside the address. Form length and required fields: Try a shorter form or consider not making all of the fields required.
7. Draytek Networks.
What I like.
Strong value proposition: The headline gets right to the heart of a fear their customers will have – maintaining uptime and the bullets below do a good job of backing up the statement. Low-risk element: They use a subtle secondary CTA at the bottom for fence-sitters. If you’re not ready to commit to giving up your info, they invite you to follow them on Twitter which keeps them in your sphere of influence and may produce more marketing opportunities down the road. Directional cue: The arrow pointing to the form makes it clear where you need to go. It’s not as critical on a page this short and simple, but it’s always a good device to use to add a little persuasion. And matching the color to the button is a nice touch.
Things I’d change or test.
Privacy policy: All lead gen forms should have a privacy policy – especially if you’re doing pay-per-click (Google AdWords etc.) as they will often penalize your quality score or ding you in another way if you don’t have one.
8. BPP Law School.
What I like.
Descriptive CTA: You know that you will get to talk to someone if you submit the form. Clear primary & secondary headlines: The main headline and sub-header beneath the video spell out the purpose of the page nicely, and lead nicely into the form header statement. Use of video: The interview video makes it feel more real.
Things I’d change or test.
Social buttons: I’d remove these unless they had large numbers on them for social proof, and preferably put them on the form confirmation page. They definitely shouldn’t be the first thing you see on the page. Remove link: there is a link directly below the video – which could leak people away from your landing page. Live chat: As the goal is a conversation with an advisor, I’d consider adding a live chat widget to the page so that prospects can talk to an advisor immediately.
9. Spanish Slang Dictionary.
What I like.
Enticement through fun: People like to know at least a few dirty words in a foreign language (especially the younger demographic) – it makes travel more fun. CTA explains what you’ll get: The cTA couldn’t be any more clear – this is exactly how every landing page button should be written. Form doesn’t ask for anything more than it needs: Just an email. في احسن الاحوال. You can still re-market to them, but the barrier to entry is the absolute minimum.
Things I’d change or test.
Social currency: Increase the viral potential by using a service like PayWithATweet to spread the word. Yes, you lose the email, but the exposure is often worth it. Or to get the best of both worlds – set up an A/B test and split the traffic 50/50 – half asking for an email (so you have a lead list) and half boosting the viral nature with the tweets.
10. Optimize New York.
What I like.
Persuasive reward: Cash is king (yup, more than content). So the headline does the job of grabbing your attention, the rest of the page needs to do the convincing. Paying it forward: Most people have a favourite business of some kind (restaurant, bar, clothing store). If you’re a regular in any way, you’ll probably be more than willing to recommend the company A) to potentially get the reward and B) to help out and become more of a celeb at your local. Personal contact: To help the trust factor that you’d actually get the money, there is a name and phone number for a personal contact. Trust is definitely key with this type of promotion.
Things I’d change or test.
Clearer headline: The $500 reward is enticing, but it’s not clear what it’s for unless you read the fine print. I’d use a larger sub-header to state what you’ll get the cash for. Belief: How do I know that you’ll let me know if the company you refer becomes a customer? It would help to have a video testimonial that showed the client being happy with the service and the recipient of the $500 receiving or talking about getting the money.
11. Spine Center.
What I like.
Information kept to three simple statements: Although text heavy (mentioned below) – the page is simple and keeps the information breakdown into simple chunks. Phone number: You can speak with a care coordinator which adds a personal touch, but for what is probably an expensive process, it should really be a toll-free number.
Things I’d change or test.
Headline clarity: The page starts with “Backed by Dr. Patel” (nice back pun btw). However, it’s not likely that people will know who he is, so it would be more important to clearly address the “pain point” of a potential customer. Such as “Experiencing chronic back pain?” etc. This will connect their issue to your solution. Less text heavy: Explain the benefits in bullet points for easier scanning. People are im”patient”. (Couldn’t resist). Success stories: It would be nice to hear about the types of physical issue Dr. Patel has successfully treated, to make a direct connection with people’s problems and to add some authenticity. Profile details: Have a modal popup window layer that gives a more detailed history of Dr. Patel’s background.
What I like.
Not much I’m afraid: The visual design and layout are good, with a focus on the form, but the purpose of the page is so hidden that I wouldn’t stay here long.
Things I’d change or test.
Change the informational hierarchy: the first thing you see is “SIGN UP NOW” which is very aggressive as there’s no real supporting reason to go with it. Message match is critical for conversion, so make this first statement match the ads/link text people are arriving from. What is this?: There is no description of what Go Fun is. Most people’s reaction to confusion is to hit the back button. On further exploration, there is a tiny portion of small text that explains what it is. This should be big and prominent. They are asking for 20 emails of your friends, you need some serious trust factors on the page to give out your friends emails.
13. Drug & Alcohol Counselling.
What I like.
Emotive image: People interested in being counsellors are compassionate by nature, so this image choice evokes the right emotional response of caring for someone in crisis. Locations: the map is useful as it lets you know quickly if this is something that you could feasibly enrole in.
Things I’d change or test.
Target audience: I’d try to make it clearer that it’s about learning to be a counsellor. The form header uses the word “program” which is ambiguous in the sense that it could be implying that you’d be signing up to receive help (rehab etc.) rather than a training program.
14. Speedy Limousines.
What I like.
Headline explains what you’ll get: And it does it in a way that answers a customer pain point (stress-free). Encapsulated form area: The boxed in form keeps it separated from the rest of the page content, but I’d rather see it in a solid block of color. Immediacy statement in form to encourage participation: Knowing that you’ll get a response in 10 minutes again reduces the stress and encourages participation.
Things I’d change or test.
Put the Facebook recommend button on the confirmation page: Tired of hearing that yet?
What I like.
Contact options: The product seems to be targeted at a fairly high price point (assumption) and as such, it’s important to offer alternative contact options. If you need to hand-hold someone through the sales process then phone or live chat can really help. CTA contrast: Boom! The purple stands out like a suit at a rodeo. Access to expert advice: The report and white paper are freely available without having to go through a form, showing that they are willing to give their knowledge away for free, building trust and establishing themselves as subject matter experts. Benefit statements include stats: Everyone loves numbers, and showing the improvements that the product can produce will help persuade a visitor to convert.
Things I’d change or test.
Modal content: The first report goes to a different site, taking them away from your page. It would be ideal to load this within a modal window – but understandably difficult as it’s another site and you can’t control the size. Reduce options: Despite their usefulness, I’d test removing the report and whitepaper – and placing them on the confirmation page as a bonus.
16. Villa Huinid Cabanas.
What I like.
Seductive imagery: Travel accommodations are all about the experience, and the background photo really sets the scene for what you’ll get to enjoy. Simplicity: It cuts to the chase. If you like the look the accommodations, you’ll proceed.
Things I’d change or test.
Brochure: I’d include a brochure PDF right on the page so people can see what other amenities are available. Apologies if that’s what they are already sending you one if you complete the form. As I say below – my Espanol is muay terrible. Not too sure what else: I don’t speak Spanish well enough to critique the copy :)
17. Fast Track Sales.
What I like.
Strong headline explains value prop in seconds: They sell homes fast, and they explain it fast. Great headline. Social proof: A strong set of logos adds trust to the fact that they have a good reputation and Form contrast: Both the color contrast of the form area and the fact that the guy is holding it, make it stand out nicely, making the page simple to read. Form headline and CTA explain clearly what you’ll get: Nuff said.
18. Hillbrush Food Safety.
What I like.
Strong angles provide directional cues to the form: the use of triangles helps to focus your attention on the area of conversion. Strong headline: the headline contains a strong value proposition Form header clearly explains what you’ll get: You get a catalogue. بسيط. this is the goal of a landing page and they get high clarity marks for this.
Things I’d change or test.
Stickers: They’re free, but I’m not sure what they are for. Assuming you stick them up in your kitchen or restaurant to show compliance, but more info would be good.
19. OCD – Clinical Trials.
What I like.
CTA asks a question: Questions are very powerful persuasion devices and placing one on the CTA (button) can help people convert as they want to know the answer. Photos help relieve the pressure: By showing pictures of regular everyday happy people, they put you at ease by de-stigmatizing a common issue that can affect anyone.
Things I’d change or test.
Move the social buttons: As I keep saying, put these on your confirmation page. If people have just converted they are more likely to share.
20. Empires & الحلفاء.
What I like.
Very benefits based: Gain levels fast (benefit). Free secrets, tips and updates for life. That’s pretty compelling for a gamer. Short form: Doesn’t ask for much and seems like you get quite a bit for your info. Design appropriate: The design is very playful and suitable for the target audience.
Things I’d change or test.
Add a free tip: Consider adding a free tip as a preview of what you’ll get.
21. Azure Luxury Malta.
What I like.
Super clear headline/value prop: You can get the benefit of Mediterranean sunshine for x cost. That’s a nice lead in to wanting to know more. Seductive contextual imagery: People that like sunshine getaways will appreciate the view of the pool and sense of relaxation. Leading the way: after reading the reasons to care (benefit statements) you are lead straight to the form with a directional cue. It’s a nicely crafted story arc.
Things I’d change or test.
Where can you fly from?: I’d add in which airports the trips fly out of so people can be sure it’s convenient for them. Submit button: Grr. I thought we’d got through this list without seeing many. Instead of Submit – repeat what you are going to get when you click. It makes people feel safer about giving up their info.
22. Learn French.
What I like.
Use of video: the page is kept simple because the video removes the burden of extra copy, a good technique for enhancing page clarity. It’s also quite an emotional video about the founders reason for starting the company after marrying someone from a foreign country. Very authentic. Differentiation: The way they leverage the concept of a conversation rather than just learning words, seems likely to be more appealing to potential customers. Clear CTA: Learn French. نعم. Multiple directional cues: There is the visual arrow directing you to get started, and the video also ends with a friendly request to sign up.
Things I’d change or test.
CTA copy: I’d try changing the button text to “Learn Conversational French” to maintain the concept of the page.
23. Invest in Wine.
What I like.
Appropriate design: Love the use of wine barrels for the form container. And the use of an investment chart is very good at showcasing their point about the investment opportunity. Good use of whitespace: The page flows nicely with the opposing image vs. text layout. Testimonials: The testimonials do an excellent job of selling the concept to the reader. I’d invest if I had any money. For now I’ll just stick to drinking wine.
Things I’d change or test.
Repeat the CTA: As it’s a long page, I’d place at least one extra CTA half way down and have it scroll you back up to the form at the top. Right after the chart would be a good spot.
24. Kingsley Judd Wine Investments.
What I like.
More wine!: Gotta like that. Two word headline: You don’t get much simple than that. In just two words they’ve told you exactly what the page is about. Beautifully simple and compact design: The blurred image is clear enough to convey the vineyard feeling, while pumping the form box right out at you. Great use of contrast for the form container and button. Incentive: Having an opt-in for a free prize draw is a good way to entice conversions.
Things I’d change or test.
البنود & أمب؛ conditions: If you are going to have a prize draw, you should have a link to terms & الظروف.
25. Cookie Dough Fundraising.
What I like.
Headline establishes status: The declaration of being America’s #1 is reminiscent of Grey Goose and their “World’s Best Tasting Vodka” statement that served them so well. Delicious photos: Showing high quality photography of the products helps you believe it’s something that people would want – that you could be successful selling them. Step-by-step guide: A nice directional cue (arrow) points you to the a simple “How Does It Work” which explains the process well. Success stories: The success stories are very believable and hit the demographic perfectly, which helps to build lots of trust.
Things I’d change or test.
Simplify the goal: there are several things to do here. Request an info kit via the form, or click a button to get a brochure from their site. I’d suggest keeping them on this page and having one goal only. Especially if your primary goal is to collect leads. Focus more on the benefit to the customer: Even though it’s for fundraising, people need to know what’s in it for them and there are only a few small spots where this is mentioned. Use language that says that you’re doing good while making an income for yourself – then show the numbers.
Recap: 10 Expert Tips for Your Next Lead Gen Landing Page.
Now that we’ve run through those critiques, I thought it would be good to pull together a recap of the most important lessons we’ve learned that you can use for your next page. Use these tips and you’ll be creating pages that convert better.
Previews: If you are giving away written content (eBook etc.) then include a short barrier-free preview. Like Amazon’s “Look Inside”. Form headers: Your form header should describe why someone should fill in your form and what they’l get. Form CTA: The button copy should reinforce #2 and describe what will happen when it’s clicked. Encapsulation: Keep your form in a high-contrast container to make it stand out from the rest of the page. Ask a question: Make your headline a question to encourage people to think about the answer or have to complete your form to get the answer. Message match: Ensure the page content (primarily the main headline) matches your upstream ad copy very closely. This is good or building strong information scent (for humans) and good for increasing your quality score if you’re doing PPC. Use video: To make things simple – just read this. One at a time!: Don’t have multiple CTA’s and links everywhere to leak people away. That’s what your homepage is for. The confirmation page: Put social sharing buttons and bonus giveaways on your confirmation page so they are in position at the highest point of lead warmth and to de-clutter your main page. Testimonials: Make them authentic, and when sourcing them, ask your customers directly for examples of how your product or service has benefited them. Dollar signs and numbers work best.
About Oli Gardner.
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. But January 2018 is NOT about landing pages. We are doing a blog takeover to explore going from one to many products.
We’re doing this to increase awareness of our 2 new products (Popups & Sticky Bars), and to take a transparent journey of discovery to become better marketers.
By writing 30 posts in 30 days – all about product awareness – I’ll be lifting the lid on Unbounce adoption and churn metrics, and sharing innovative tips and strategies to help us all become better at marketing our products.
Hi Oli, warm thanks for your invitation to get your feedback on our page at montreal. speedylimo. ca/. One question about your suggestion for improvement. The idea behing including the Facebook recommend button on the landing-page was to have a social-proof to show to the visitors that others already liked the business (rather than gaining more likes). Any comment on this? شكر.
It can definitely be a good idea – but generally you want to try and avoid negative social proof which occurs when the numbers are low. If you are seeing the number grow quickly then I’d leave it, but it’s just something to consider as a low count can inversely impact the impression people have. Minor thing though.
at this moment I’m working on my landing page for my newsletter. Your tips and examples are really great and helpful! I’ll try to incorporate some of them into my blog.
Thanks for sharing,
You’re very welcome Chris. I hope they help inspire some good ideas.
This is a great roundup with great comments … I think a lot of people forget about the user experience while they’re worrying about content and design … I’m really interested in the post-form-fill-out … the thank-you page, how successful marketers keep people engaged after they have their email address, you know?
The post-conversion experience is super critical to squeezing the most out of your customers and marketing spend.
Excellent, clear, well-written, full of useful information and tips. Really enjoyed this. But as a former university professor, I can’t resist pointing out that a spelling mistake or typo seriously undermine your brand’s credibility (see #23 Invest in Wine – presumably they meant “lousy” and not “lousey” since there are probably no lice involved in wine investment). Proofread copy several times. Then proof again on a hard copy printout (easier to spot errors on paper than on-screen). Then give it to someone else to proof before you go live. شكر!
Excellent job i like them.
This is pretty sweet article! I learned a ton!
It would be cool if you guys opened up a section in the future where people could post their landing pages made on unbounce for review or constructive criticism!
Totally. I’ll put that on the list. It would also reduce he burden of me having to ask permission from everyone :)
Nice idea Luke. شكر.
Wow thanks for this post. Some very nice and good tips. They all seem so obvious.
Excellent analysis and tips. Can you point to any concrete studies of testing the conversion rate of a campaign with a form on the page vs. a campaign with a button or call to action that leads to a form on a second page? هنا & # 8217؛ s لماذا. Like most companies who use PPC our list of landing pages is growing constantly in order to increase Ad Group and Ad Copy relevance and ultimately Quality Score. We now probably have over 100 landing pages. Managing all the forms is becoming a nightmare. I’m wondering if there’s any evidence that an on page form for each landing page works better than a centralized form on a conversion page.
شكرا بيتر. Here’s a case study of exactly what you’re looking for. It shows how moving the form to a second page increased conversions by 60%.
رائع! I’m testing this myself right now on a few campaigns. I haven’t seen any significant drop off (which is good), but it’s only been a few weeks. Whether or not it works better, I’m hoping it doesn’t work worse because managing it this way will be much easier. PLUS, we can A/B test all the elements (button, form, etc) and gather more data quickly.
شكرا جزيلا. working on some landing pages right now and your examples helps me a lot, bad parts that you don’t like with the explanation is the best part.
if you could post some more examples in same style that will be awesome and for sure will help a lot to others.
Nice examples. Here is another beautiful landing page that I found interesting:
I think some landing pages have too much forms.
I’m looking for a model landing page to sell a book. Would it follow the same general outline as these pages? Or is there a better way to go about it?
What is the best method to lead potential buyers from an email offer to a page that sells the offer?
Your ideas will be appreciated. شكرا لكم.
I want to make a landing page and I’m looking for inspiration. My favorite is “Spanish Slang Dictionary” because they have only one form (so it converts better). I’ll probably try to do something like this.
Great tips on lead generation forms. I’ll use these to test my own. شكر!
“Spanish Slang Dictionary” looks amazing. I’ll try to do something like this. That is really simple with only one form -> e-mail address. Love it ! :)
Great post, I was looking for this!
Oh, on #16 – Villa Huinid Cabanas – they send you price and availability (and I’m guessing some more information as well) if you fill the form, so I guess they accept your apologies ;)
Amazing post who gives me few ideas. I really like “Empires & Allies”. It is maybe because I love game industry ;)
Super post. I am just in the process of putting together a website for an IT services firm and got really great ideas from your examples, especially the Nerds!
Very helpful but please, please check your grammar. In one sentence I saw “scent” used instead of “sent” and open parenthesis without closing parenthesis. Very distracting.
مقال عظيم. It’s nice to see some varying examples as well. I think you guys might be interested in this article on design vs lead generation: goo. gl/z9bKr7.
YOUR CONTENT ROCKS!
I have a question about what you think of the new https://rightsignature/ website….
You though the first one was great, what do you think of the content being on the left scroller and the CTA being on the right of the page the whole way through?
Would love to hear your quick thoughts on it?
I LOVE the new homepage.
Having the persistent CTA is very smart.
As soon as someone connects with your messaging, the CTA is right there for them to get started.
People could learn a lot from this approach.
As always, beautifully designed too.
Excellent critique. Certainly though I would tell at least 1/4 of them to have their sites reviewed for spelling.
haha, I really like “Spanish Slang Dictionary”. That gave me some ideas :) I’ll make a landing page like this ;)
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I bet many have had their landing pages improved by applying these tips. Very useful and definitely effective. I totally agree that in order for a site’s landing page to become successful, these tips must be considered. It’s how generating leads is all about. Hoping for more tips from you Oli!
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Landing Page Pricing.
The best PPC and social media landing pages can convince your visitors to perform a specific action on your website. Each page will do this by establishing your company's credibility, presenting the benefits of the products and/or services you offer, and providing a strong call-to-action (CTA) that encourages conversion. At WebpageFX, we create:
Professional landing page designs representative of and consistent with your brand Strong, clear and concise landing page design and copy that entices visitors to convert A carefully crafted landing page that speaks to the particular audience you are targeting, meets your needs and exceeds your expectations.
Environmental Equipment & Supply.
Why Do I Need a Landing Page?
Implementing search engine optimization and online advertising to increase your site’s traffic is one thing. Converting traffic into sales is another. That's where PPC landing page design comes into play.
Landing pages convince your visitor to stay and perform a specific action, such as purchasing a product or posting your page in online communities for others to view. Instead of directing visitors to your homepage—where they may not know what to do next—you can send them to a highly targeted landing page that moves them into the next step in your sales funnel.
With solid landing pages, your company will enjoy increased business, a reduced bounce rate, and other benefits.
To illustrate this further, you can also think about landing pages in terms of continuity. Let’s say you own a luxury pet care business, and you’re currently running an AdWords campaign targeting search terms related to dog walking services.
Without a landing page, potential customers who clicked on the ad looking for more information about your dog walking service will end up on your homepage. Because you offer hundreds of different pet care services and products for a range of different animals, the customer then has to figure out how to navigate to the section of your website related to your dog walking services.
This is already too much effort for most people, and results in very low conversion rates.
With a landing page, you could set up a page that’s all about your dog walking service. When a potential customer clicks on your ad, you can direct them to this specialized page, instead of your home page. They’re immediately met with information, pricing, and so on relating to your dog walking service, and they’ll be that much more likely to continue with the purchase.
Humans favor consistency, and landing pages are perhaps the best way to accomplish this. Ultimately, you’re minimizing disruptions and distractions, and streamlining your sales funnel.
Landing pages also allow for much more organized, accessible data. If you’re just funneling all traffic to your home page, it’s going to be hard or impossible to optimize for better user metric. Making one single change on your home page affects everyone who lands on it, so even if you bump up the conversion rate for a specific demographic, you may be adversely affected the conversion rate for other demographics.
Landing pages act as partitions, and let you optimize specific and exactly for a range of different traffic types.
How Much Does a Landing Page Cost?
The price for a landing page varies. A single landing page price is impacted by the amount of content, testing, development, and optimization that goes into it. A simple PPC landing page may not cost very much at all, while a complex social media landing page with special effects or strong calls to action may require a larger investment.
You can find all the information you need on landing page cost, and WebpageFX's social media and PPC landing page pricing, by referring to the chart below.
Landing Page Design Packages.
Landing Page Design: Your Last First Impression.
Like all other online marketing initiatives, landing pages have a big job to perform and only split seconds to do it. Landing pages need to quickly establish who your company is, how credible your offer or content is, and how to take advantage of that offer or share the content with others. The design of landing pages is the deal closer of your online ad or the catalyst for online buzz about your company.
If your design is not focused enough, visitors will abandon your landing pages. Savvy internet users don’t have the time to figure out if you’re trustworthy. Based on landing page design alone, they will determine that instantly. Visitors also don’t have the time to make sure they’re on the right page. If your landing pages don’t complement your online ad creatives or don’t match the page content, visitors won’t stick around.
Your landing page design and marketing copy needs to be strong, clear, and concise to entice your visitors to convert. The design of your landing pages needs to be professional, representative of your brand, and mirror the design of the specific offer or relevant content. All of the best designed landing pages include these elements—and more—to achieve success.
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Landing Pages’ Many Roles.
Visitors arrive at your landing pages in two main ways: through social media (like Facebook Pages, Twitter, and so on) or via pay-per-click, or PPC, advertising. Each method determines the goal of the landing pages. Read on to learn about the factors that impact the landing page design price for each of these options.
Pay-Per-Click Landing Pages.
These landing pages are the deal-closers of your online ads or pay-per-click campaigns. Each pay-per-click ad campaign requires a specific landing page, tailored and tested to convert a strictly-defined group of visitors. The landing page is your first and best chance to turn a visitor from a PPC campaign into a customer.
Using Google's Website Optimizer tool, WebpageFX can experiment with different versions of your landing page as easily as different ad creatives in your pay-per-click campaign. We consistently test to find the version that converts the most visitors, ensuring we try and modify PPC landing page templates to make sure you have one that's tailored to your business.
Landing pages not only convert customers, they also indicate how well your marketing campaign is performing. By tracking how many conversions take place from the unique landing pages, you know if your Internet marketing campaign is a success or needs some adjusting. Sometimes, even a small tweaks to a PPC landing page template can make the biggest change.
To ensure your pay-per-click landing pages are accurate measures of your campaign, they should not be accessible through any other means (including search engine listings) than the original source, whether that be an email, online banner ads, etc. Unlike the other pages in your site, landing pages should not be indexable by search engines.
Social Media Landing Pages.
These landing pages are designed to go viral in online communities, such as Digg or Facebook. It could be an interesting blog post, a comprehensive list of resources, or breaking industry news that gets people talking and drives traffic to your site. The best landing page designs will funnel traffic to your site for months—or even years—after they're created.
Successful social media landing pages contain three important elements: interesting content, relevance and usefulness. Those that are missing one of these elements require a landing page redesign.
The most bookmarked social media landing pages contain tools that can be referenced later. Social media users never want to lose track of a tool that can improve their lives. Users will be more likely to bookmark and promote a page offering useful content.
The design of social media landing pages differs than the design of traditional pay-per-click landing pages because the goals are different. The intent is not to convert to a sale, but convert a visitor into an advocate of your site. By posting your social media landing pages for others to view and ultimately share with others, your site is now being linked and relinked, a key to increasing your visitor traffic.
Unlike pay-per-click landing pages, social media landing pages need to be keyword-specific and link to other pages within your site. The more indexable they are, the more others will find the landing pages and bookmark or share with others.
WebpageFX delivers landing pages with designs that convert. Colors, graphics, content layout, and more are considered when designing successful landing pages. We know the best practices, trends and user intentions to give you landing pages that close the deal.
Call 888.449.3239 or contact us online to learn how landing pages design can boost your online marketing conversions and drive traffic to your website.
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